About Us


At Jaïno, we believe that modesty and professionalism should never be a compromise.

Too often, women face the challenge of choosing between elegance and modesty when it comes to workwear. Skirts are too short, blazers too tight, and dresses too casual for the corporate world. Jaïno was created to change that.

How it started
The idea for Jaïno was born in London, from a simple frustration: the lack of office wear that reflects both style and modesty. After years of searching for pieces that could fit corporate environments without sacrificing values or personal identity, we realized the solution did not exist, so we decided to create it.

Who we are
Behind Jaïno is a small, passionate team of women who understand these struggles firsthand. As professionals ourselves, we know what it feels like to walk into a meeting and not feel fully comfortable in our outfit. That is why every Jaïno piece is designed with real women in mind, women who want to look polished, feel confident, and remain true to themselves.

What we stand for
Each design is thoughtfully tailored to combine:

  • Elegance: timeless silhouettes with modern details

  • Comfort: fabrics and fits designed for long working days

  • Professionalism: outfits that convey strength and credibility

We are not just building a fashion label. We are building a community of women who believe that modesty is not a limitation, it is a strength.

Our mission
To empower women to feel confident, powerful, and respected in every workplace, without ever having to compromise their values or their personal style.

This is only the beginning, and we are so excited to share this journey with you.

Note of gratitude

Jaïno was built with the help and heart of an incredible group of women.
From sharing ideas and offering constructive feedback, to participating in our first photoshoot, sharing ideas, and spreading the word, each of them played a part in shaping this journey.

Thank you, Louann, Nina, Selsebil, Meriem, Meryem, Yasmina, Sara, Chaimaa, Xubi, Khaoula, Katia, Wafa, Laurine, Nour, Nouhaila, Nazia, Charlotte, Salma, Hanaa, Sirine, Zoë, Bérénice, Asmae, Amina, Zainab, Ouijdane and Rayana for your generosity, support, and sisterhood.

Jaïno has always been more than a brand, it’s a community of women who uplift and empower each other.



Terms & Conditions

Company details

Company name: Jaino LTD

Company number: 16757246

Legal form: Limited Liability Company 


Registered company address: Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, United Kingdom, BH16 6FA
Email: hello@jaino.co.uk

 

Products

We make every effort to ensure that product descriptions and images are as accurate as possible. However, slight variations in colour or texture may occur due to lighting or screen settings.

Prices & Payments

All prices are displayed in GBP (£) and include VAT where applicable. Payments are securely processed through Shopify Payments or other approved gateways.

Shipping

Orders are processed within 2–3 working days.
Estimated delivery times are provided at checkout but may vary depending on your location and courier service.

Returns

You may return your order within 14 days of receiving it, provided that items are unworn, unwashed, and with original tags attached.

Liability

We are not responsible for delays or losses caused by incorrect addresses or courier issues.
Our liability is limited to the value of the products purchased.

Intellectual property

All content on this website (including logos, designs, and photographs) is the property of Jaïno and may not be reproduced without written consent.

Governing law

These terms are governed by the laws of England and Wales.
Any disputes will be handled by the courts of the United Kingdom.