About Us


At Jaïno, we believe that modesty and professionalism should never be a compromise.

Too often, women face the challenge of choosing between elegance and modesty when it comes to workwear. Skirts are too short, blazers too tight, and dresses too casual for the corporate world. Jaïno was created to change that.

How it started
The idea for Jaïno was born in London, from a simple frustration: the lack of office wear that reflects both style and modesty. After years of searching for pieces that could fit corporate environments without sacrificing values or personal identity, we realized the solution did not exist, so we decided to create it.

Who we are
Behind Jaïno is a small, passionate team of women who understand these struggles firsthand. As professionals ourselves, we know what it feels like to walk into a meeting and not feel fully comfortable in our outfit. That is why every Jaïno piece is designed with real women in mind, women who want to look polished, feel confident, and remain true to themselves.

What we stand for
Each design is thoughtfully tailored to combine:

  • Elegance: timeless silhouettes with modern details

  • Comfort: fabrics and fits designed for long working days

  • Professionalism: outfits that convey strength and credibility

We are not just building a fashion label. We are building a community of women who believe that modesty is not a limitation, it is a strength.

Our mission
To empower women to feel confident, powerful, and respected in every workplace, without ever having to compromise their values or their personal style.

This is only the beginning, and we are so excited to share this journey with you.

Note of gratitude

Jaïno was built with the help and heart of an incredible group of women.
From sharing ideas and offering constructive feedback, to participating in our first photoshoot, sharing ideas, and spreading the word, each of them played a part in shaping this journey.

Thank you, Louann, Nina, Selsebil, Meriem, Meryem, Yasmina, Sara, Chaimaa, Xubi, Khaoula, Katia, Wafa, Laurine, Nour, Nouhaila, Nazia, Charlotte, Salma, Hanaa, Sirine, Zoë, Bérénice, Asmae, Amina, Zainab, Ouijdane and Rayana for your generosity, support, and sisterhood.

Jaïno has always been more than a brand, it’s a community of women who uplift and empower each other.